Triangulation is an indispensable strategy in politics and commerce, deftly positioning oneself as an alternative both above and between the stale, established options. Just such an approach is evident in Premier Golf League, which aspires to be a new global tour for golf’s superstars.
Every promise of what this hypothetical tour will deliver — elite fields, colossal prize money, fresh formats, elevated viewing options, even tax revenue — carries a none-too-subtle subtext that both players and fans are ill-served in these areas by existing Tours and their broadcast partners. There’s an element of truth in this, but a different triangulated analysis lays bare a troublesome reality for any new tour: without players, there is no money; without money, there are no players; without both, there is no broadcast deal. And six years after the idea for this new tour first emerged, all it has produced is more name changes than Zsa Zsa Gabor’s wedding registry.