David McLay Kidd was at the pinnacle of the golf course architecture world a decade ago when he realized that his work was winning more awards than fans. He grew weary of hearing bruised golfers say they wouldn’t hasten back.
“Owners want me to build these things but when I consider my end user — the average golfer is my retail client, no matter who gets in the middle — he’s not having that much fun,” Kidd says. “That’s a recipe for failure. I had to figure out where I came off the path and my way back to it.”