The function of agents and managers is largely dictated by their clients. For some, the job is about maximizing sponsorship opportunities. For others, it’s little more than a glorified travel agent. But whatever the varying demands, every management team shares – or ought to share – one basic responsibility: protect the client, sometimes from themselves.
If they succeed in keeping clients out of situations that could make them look like fools or jerks – even if they’re both – their most valuable work goes unseen. Fail and the world notices.
There have surely been lots of those unseen successes in golf this year, but the glaring failures have been plentiful too.