Most of the 121 men in the field at the Arnold Palmer Invitational are judged by a straightforward metric: a scorecard that documents the ebb and flow of their work day. Global brands — whether a corporation or an individual athlete — are measured against more complex and fluid standards, like the company they keep, the actions they take, the conscience they evidence.
These are not benchmarks against which golf has traditionally fared well. Until Thursday.
In the first round at Bay Hill, Rory McIlroy opened with a round of 66 that amply demonstrated his celebrated skill as a player. What followed established him as a leader.
As cris de coeur go, Premier Golf League’s opening salvo sounded less passionate than petulant. The proposed rival circuit to the PGA Tour sent its first tweet on Friday, one that included an audacious appeal to individualism given that it is partly financed by a regime that dismembers free thinkers.
“Nobody owns golf,” the message read. “Golf is owned by everyone who enjoys it, watches it, and thinks about it – in other words, you. #PGL”
As an implicit call to arms against the reign of King Jay of Ponte Vedra, it fell flat. But that idea of ownership – not of the game, but of the players –explains why the League’s CEO, Andrew Gardiner, has finally moved into the open to speak publicly. He was on a salvage operation after Rory McIlroy holed the entire concept below the waterline earlier in the week.
In the run-up to the 2016 Ryder Cup, a friend of mine sat in a meeting during which a senior official on the American side wondered aloud about the possibility a U.S. team member might take a knee during the ceremonies. It was a laughable notion, as though the official believed Colin Kaepernick were protesting slow play or high taxes — those being the only issues on which PGA Tour players are apt to take a public stand.
That reality was reinforced last week as some of the world’s best golfers competed in the Saudi International, a tournament created solely to cast Crown Prince Mohammed Bin Salman’s regime in a positive light. The players received stout appearance fees, which was only fair since they had to navigate awkward questions about war crimes in Yemen and that bone saw murder in Istanbul. The payment was more for performing in the media than on the golf course, and the well-compensated chorus remained steady of voice all week.