Most of the 121 men in the field at the Arnold Palmer Invitational are judged by a straightforward metric: a scorecard that documents the ebb and flow of their work day. Global brands — whether a corporation or an individual athlete — are measured against more complex and fluid standards, like the company they keep, the actions they take, the conscience they evidence.
These are not benchmarks against which golf has traditionally fared well. Until Thursday.
In the first round at Bay Hill, Rory McIlroy opened with a round of 66 that amply demonstrated his celebrated skill as a player. What followed established him as a leader.