Alpha dog athletes don’t rely solely upon the tools of their trade to stake out their territory. A well-timed gesture or pointed comment can be just as corrosive to the confidence of rivals as any excellence in the arena. Roger Federer was a master of it, sometimes congratulating a victorious opponent for having played the match of his life (translation: you had to play the match of your life to beat me!). Tiger Woods is golf’s greatest practitioner of psych ops, so he’s unlikely to have missed Brooks Koepka’s exquisite mastery of the dark art at Bethpage Black.
Not that pre-tournament press conference, during which he declared majors easier to win than regular PGA Tour events. No, Koepka’s alpha doggedness was on display in subtle drone strikes targeting Woods himself.