While it remains unclear how Brooks Koepka’s engagement strategy will impact his share of the PGA Tour’s $40 million bonus fund for players who “move the needle” with fans, there must already be a direct correlation between his social media posts and Jay Monahan’s Mylanta consumption.

The last couple of weeks — and in particular the last 24 hours — will have reminded the commissioner that the solution to one problem invariably creates other, intertwined sources of heartburn. In his bid to neuter the threat posed by a Saudi-financed rival tour, Monahan devised the Player Impact Program to bestow cash on the needle-movers and prevent their splitting.
Continue reading “In Brooks Vs. Bryson, Koepka’s free beer stunt falls flat.”