Golf has marketed the virtue of its players for so long that you’d be forgiven for assuming PGA Tour cards come with certificates of moral rectitude.
Until we recently began living under par, “These Guys Are Good” was recited with an almost evangelical fervor. The slogan wasn’t intended to refer only to the quality of play evident on Tour, but also to the not so readily apparent qualities of its members: sportsmanship, humanitarianism, charity.
That branding has two potential snares: Even a trivial divergence from the righteous narrative is magnified, and it denies golf fans the manufactured hatred that thrives in other sports. After all, it’s tough to hate a guy when you only hear about his decency and kindness to puppies.
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